Who Is Your Audience?

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Know Your Audience

Know Your Audience

Understanding the type of people who visit your site is a very important task because you can use that information to enhance your site to suit them. As a result, you will gain more loyal returning visitors that come back again and again for more.

What is the age level and what kind of knowledge does your audience have? A layman might linger around a general site on gardening, but a professional botanist might turn his nose at the very same site. Similarly, a regular person will leave a site filled with astronomy abstracts but a well-educated university graduate will find that site interesting.

Take your audience’s emotional state into consideration when building your site. If a very irritated visitor searches for a solution and comes across your site, you will want to make sure you offer the solution right up front and sell or promote your product to him second. In this way, the visitor will put his trust in you for offering the solution to his problems and is more likely to buy your product when you offer it to him after that.

When you design the layout for your site, you have to take into account the characteristics of your audience. Are they old or young people? Are they looking for trends or are they just looking for information served without any icing on the cake? For example, introducing a new, exciting game with a simple, straightforward black text against white background page will definitely turn prospects away. Make sure your design suits your site’s general theme.

Try to sprinkle colloquial language in your sites sparingly where you see fit and you will create a sense that your audience is on common ground with you. This in turn builds a trusting relationship between you and your audience, which will come in useful should you want to market a product to your audience.

5 Important Rules in Website Design

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Website Design Tips

Website Design Tips

When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.

1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valuable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.

StudioPress Genesis Themes Review

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StudioPress Corporate Theme

StudioPress Corporate Theme

Nowadays, many people are using WordPress because it is free and has lots of free and premium themes and plugins. Some people love free WordPress themes, but most of the time they hardly find quality themes. If you are looking for a WordPress theme that can go well with your blog or your personality, then look for one created by a good website layout designer. There are virtually millions of website themes out there to choose from and you might as well go for a theme that is highly customizable and easy to use. It is important to make sure that the template is search engine friendly to make it easier for you to top the SERPs. Integrated plugins can be a big advantage, as well, so consider these add-ons when choosing a website theme. Getting a theme that is packed with features and special plugins usually cost money. However, if you are a newbie blogger and do not have the funds, you can still find a perfect theme for your website free of charge. Nevertheless, getting a premium theme is the best option. Most premium themes are customizable and come with round the clock support center, as well. If you are considering a premium WordPress theme to kick start your blog, and then I suggest you use the best WordPress themes where you can get full support from its designers.

StudioPress is a leading WordPress theme developer offering premium WordPress themes. There are many other premium theme developers as well, but StudioPress is outstanding, because they deliver stylish, crisp and clean loaded with functionality and easy SEO configuration and easy to customize themes. If you are looking for high quality professional premium templates, you can find your favorite WordPress themes on StudioPress. This WordPress theme developer is being managed by a group of six WordPress experts, graphic artists, and professional designers, with Brian Gardner as the founder. There are more than 25 professional premium WordPress themes by StudioPress, including news themes, magazine themes, gallery skins, company templates, real estate themes and many more.

The price of these quality WordPress themes is very affordable at $59.95 per theme. Apart from that, they also offer a Pro-Plus-All-Theme package for $249.95 where you can gain access to all themes offered by StudioPress including the newly launched skins. With this Pro-Plus-All-Theme package, you are entitled to receive support and updates for all current and future StudioPress themes.

With StudioPress themes, you have the option of pulling snippets and titles of your posts and pages on the home page, where you can feature your best content on your home page or sidebar. It allows a great visitor user experience.

Good for SEO
StudioPress WordPress Themes are good for SEO as they are fully Search engine optimized by Joost de Valk, a top SEO professional. StudioPress Themes can help your blog rank much better in Google search. By following StudioPress tutorials, you will be able to achieve even higher search engine placement results.

StudioPress offers support by means of their very active forum where you can ask any questions and receive answers from helpful members and supportive staffs. When it comes to the use of your selected layouts for your web page, there is provision of detailed tutorials for members so that they can make integration of the framework towards their website smooth and less difficult.

WordPress is definitely one of the best and most trusted website platforms available. Therefore, you should make sure that you maximize what it offers and make use of the best WordPress themes for your website. WordPress Themes by StudioPress are superb and highly recommended. With wide range of expertly developed SEO themes to offer to its prospects and consumers, StudioPress is the leading premium WordPress theme provider.

Visit the StudioPress Website for More Information

Decreasing Website Load Time Through the Optimization of Images

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Image Optimization Techniques

Image Optimization Techniques

Every year there are more users that switch from dial-up to broadband. But where other websites optimize their site for the growing broadband crowd, they tend to leave out the ones who have yet to switch. So when you are looking to start a website you need to consider the full spectrum of users, not just the majority. What is the most important to consider, is page load times.

When loading a webpage text is king. It’s the first thing that will load and be ready for your audience. What we fail to take into consideration are the graphics on a page. It’s a widely known fact that images grab the reader’s attention, but you need to find a happy medium between image loading and whole page loading time. You want to make sure to use enough images to grab your reader’s attention but not so much as to slow your loading time on your website.

A tip you should take into consideration is optimizing every single photo on your page. The best way to do this is to use a photo-editing tool such as Photoshop to remove any information that is not needed. This will reduce the size of your file without affecting the overall appearance.

If you have Photoshop on your computer, when you save the photo as a .jpg format it gives you the option to choose the quality of your graphic. When using a graphic on a web page the quality can be lower and makes no difference. Quality only makes a difference when you are printing. So even a lower quality image will look outstanding on your web page. If you do not have Photoshop there are free image compressors online that you can use. Some will be downloadable programs and some work directly from the browser and can just as effectively reduce your image’s file size.

There is one more choice you can make that will help reduce the size of your photo. Instead of saving the file as a .jpg file you can attempt to save it in a .png file to get great quality and a much smaller size. You could try to convert your photo to a .gif file that will take away all the color information that is not being used in the file. This does give you a smaller size but the image quality goes way down. So take some time to practice with the different file types and see which works best for you.

Good Website Design Practices

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Good Website Design

Good Website Design

Your website is your office, the headquarters of your online company. It’s important that you take the time to practice design principles that are as good for you as they are for your customers. You want to make sure that you can reach as many potential customers as possible. It’s sales that matter.

The first thing you want to do is sit down and make sure you have a clear idea of where you want to go. You want the menu to be clear and uncluttered so your customers are able to get around easily. A confused customer leads to a lost sale.

When adding textual content on your blog make sure to keep your paragraphs short and to the point. If you find that your paragraph looks a little too long consider taking it and splitting it in half. When paragraphs are too long readers will choose to look away and quit reading your content.

The next step in your plan should include limiting the number of photos on your website. Heavily imaged sites cause loading issues, and for the most part they are unnecessary. If you do decide that a photo is needed on your site make sure to optimize them. The easiest way to do so is using a photo editing software program to decrease the file size to the minimum passable.

When building a website make sure that it complies with the www.w3.org web standards. It’s also very important to make sure that it’s multi-browser compatible. It’s possible to look good in Firefox but look horrible in Chrome, Opera, or Internet Explorer. It’s highly unlikely that your customers will try another browser if the one they use has a broken page.

When creating your page content you will want to use CSS to style it. It saves work when you style all elements of your website at one time.

While using scripting languages make sure to use them for data and not for visual effects. When doing so with visual effects you will notice quite a slow down in load time and it may even crash your browser. Since not all scripting languages are supported by all browsers, your visitors may miss out on important information.

How Photos Can Improve Your Website Design

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Web Design Photography

Web Design Photography

Images are a powerful way to deliver any message, but to get the most out of images and photos on your website you have to use careful thought and consideration. Visual appeal is a crucial aspect of any site, and carefully placed images can help to enhance your visitors experience, reinforce a news story, help with your branding, as well as potentially increase conversions on your site.

What are Your Goals?
Good photo’s are crucial to web design and can become great sales tools if used in the right way, but placing images without any purpose, to fill bare space for example, will not benefit your site in any way as studies find that users ignore images that are irrelevant to a page’s content. Great website design caters to the needs of the user, so whether your sites’ visitors are looking for news, entertainment or to transact with you, each page on your site needs to have a clear purpose and should only have relevant, supporting images if necessary.

You can use simple checks such as whether the image helps to convey your message, how your visitors may respond to the image, and whether the image relates to your brand or services to sift out suitable photo’s to use in your website design.

Providing Information
Most online users tend to want to get what they are looking for quickly, and website photography is a useful and fast way of providing information if done properly. Sometimes the adage ‘less is more’ is true in an age where content is king, but content does not have to be waffle, sometimes website photography conveying your message to prospective clients can be more effective. For example, you can choose images that create an emotional appeal between your visitors and services, or concentrate on showing exactly what the benefits of using your products are, to potentially increase your conversion rates. Always ensure that any images you use complement the web design of your site, are easy on the eye and match the style of images elsewhere on your site to create an identity.

Use Real People to Tell Your Story
Nowadays people want to know more about where and how products they use are sourced, as well as the ethos and the people behind the businesses whose services they are using. Website photography has evolved from just being images of products on sale to become powerful tools that provide a connection between users and service providers. Use behind the scene photo’s, pictures of your stock or of how your products are made, as well as staff photo shoots to keep your users updated while creating a relationship through conveying your company’s ethos and keeping your web design and content frequently updated.

Images that use real people to illustrate a concept are priceless, if you can use an image to answer a user’s questions about your products and services, you’re on the right path to good web design.

Using photo’s effectively for better web design means you can convey your message to your visitors quickly and effectively, while carefully selected images and pictures will provide a better user experience and enhance the design of your site. Using the above information will guide you on how you can achieve better web design using photos.

The Importance of a Mobile Friendly Website

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Perceptive Web Design Logo

Perceptive Web Design Logo

With millions more smartphones out there than there were 5 years ago, more companies are looking to design an eye catching website for mobile devices. If someone is viewing your site on a smartphone or tablet, they should be able to see all of the features of the site. In order to make sure that is happening, there are a few simple things to consider. Even though content is king, you might want to reduce the amount on each page. This allows for a quick read and good retention of the visitor. Make sure your website renders in a single column as some smartphones have small displays making it harder to see any site with more than one column.

Navigation is going to have to be presented a little different for mobile users. You can do this many ways, but in the end it must be easy to use by “tapping” on the page viewed on a mobile device. If you place the navigation at the bottom of the page, you can still have it accessible to them, but it will not be in the way of the page they are reading. Minimizing the text entry parts of your site is also a key design element. Entering text from a mobile device can be difficult for some and can cause frustration overall.